hellz bellz spring 2010.

I swear, Twitter is the best thing to ever happen to my life. I find out information ten times faster than before I knew Twitter existed. Now instead of scouring the internet for interesting information, I can just follow all the brands, celebrities, friends and family I love and get the inside scope in 140 characters or less. Thank Jesus for Twitter!

Just a few minutes ago, while I was yelling at my television and tweeting (or is it twatting?) my friend Kevin, I received an interesting tweet from Hellz Bellz which led me to Limitè Magazine's Guide to Spring 2010. The guide then led me to a peek at *SURPRISE* the Hellz Bellz Spring 2010 collection! This is both a good and bad thing. Good because I'll have ample time to count my pennies, cross my fingers, and say my prayers long enough to get the goods, and bad because the collection just makes me want sunnier days and warmer weather that much more. I'm glad Hellz is opening up to different shapes and a cleaner palette. I guess the days of graphic tees are almost over. It's really great to see brands evolve.

hellz yeah!

I'd heard awhile ago the Hellz Bellz was teaming up with Reebok to design a shoe, but at the time I didn't know what to make of the collaboration. The news of the partnership, and especially the design of the footwear, was kept on the low, so much in fact I'd forgotten they'd even created a shoe to begin with. But alas the Hellz Bellz x Reebok shoe is real, and it's not at all what I expected. Featuring a fold down flap displaying a bit of Hellz propaganda, stud detailing, and a set of interchangeable shoe strings (black, white, neon yellow), the sneaker is definitely a step in a wonderful direction for Hellz Bellz. If you'd like to get your hands on these, they'll be available in limited quantities beginning November 27th at select retailers, as well as the Hellz online store. [whatthehellz]

hellz 'cult classics' holiday 2009 collection

I can't lie, I've been disappointed in the last couple collections from my favorite street wear brand Hellz Bellz, but the release of their holiday collection entitled Cult Classics has tremendously made up for past failures. Taking inspiration from the film "Heathers", the collection is dark with Hellz seemingly sticking to what it does best: creating amazing graphic prints and new shapes. Finally something to waste my money on. [whatthehellz, twitter]