9.28.2009

sonia rykiel for h&m.

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Please excuse my shitty photoshop skills. I'm sorry for my suckage. Moving on.

H&M sure keeps retail exciting with their constant collaborations with legendary designers. This year alone H&M has invited the likes of Matthew Williamson and Jimmy Choo to create collections for the popular retailer, many of their designs sellout within minutes. They really know how to bring high fashion to the masses, and with their recent announcement that their adding Sonia Rykiel to their laundry list of designer collections, it seems like they aren't stopping any time soon.

Today H&M announced that the french brand made famous for it's name sakes perfection of knitwear, Sonia Rykiel, will be next up to guest design for the retailer in two installments, one for winter 2009 and another for spring 2010. Winter 09 Sonia will bring us lingerie, and in the spring knitwear for women and girls. Rykiel's lingerie line is to be sold in 1,500 stores worldwide and Sonia Rykiel boutiques beginning December 5th, and the spring collection hits stores February 20, 2010 in 250 H&M stores.

Can. Not. Wait.

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