the xx: islands.

I love The XX. This video is pretty repetitive, but that's alright because the choreography is amazing. The video's message is pretty subtle, so much so that you're probably going to have to watch it more than once in order to understand what's really going on. Probably the most engaging video I've seen in awhile. And that's saying a lot, especially because I think the concept of the music video has taken a back seat to other aspects needed to promote yourself as an artists. Everything kind of looks and feels the same nowadays. Maybe this decine in creativity has something to do with MTV and other music centered television stations becoming more associated with creating "quality" reality TV programming and stopped promoting, you know....MUSIC.

Maybe...